Fearles Faithful Female Series - Q&A with Jordana Paige - Downtown Demure

Fearless Faithful Female: Q&A with Jordana Paige

Fearles Faithful Female Series - Q&A with Jordana Paige - Downtown Demure

{This post is a part of the Fearless Faithful Female series — a series dedicated to sharing the stories and missions of Christian female entrepreneurs.} 

This week I’m so excited to introduce you to the lovely woman behind Jordana Paige, a handbag company that specializes in stylish and highly functions purses and knitting bags for women. If you frequent my blog, this brand likely sounds familiar you because I’ve featured Jordana’s gorgeous Cora bag here, here, and most recently here.
I recently learned that Jordana is also Christian, so of course I had to pick her brains about how her faith has impacted her busines. Click through to learn more about Jordana’s story and how God has led her to use her business in meaningful ways to help others.

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1) Tell us a little about yourself and background.

I was born and raised in California, where I’ve lived for all 31 years of my life until recently moving to Michigan. When I was a freshman in college studying business and marketing, I started my handbag business, Jordana Paige.

I had an idea for a handbag designed specifically for knitters. As a knitter myself, I couldn’t find a functional knitting bag that was also attractive. I set out to bring that bag to market.

I designed the bag to have clean lines and look like a handbag, not a knitting bag. The inside featured pockets and details to organize knitting tools, a project and daily purse items. Since this original bag 13 years ago, I’ve designed many bags. All have stayed consistent with my original idea of a clean aesthetic with a highly functional interior.

Recently I’ve started to shift away from knitting bags to handbags for all women. Women frequently mistook the knitting bags for handbags, so I figured it was time to grow the business. Most bags on the market have very few pockets. I’ve continued to design pocket-centric bags that help a woman stay organized.

2) What’s your vision for your company, and how has your faith played a role in shaping that vision?

Jordana Paige is a handbag company. It was started because I had an idea for a specific type of handbag. As my faith and understanding of God’s word has grown, so has my vision for Jordana Paige. It’s gone from a one-dimensional company to one with a greater purpose.

Life isn’t about the clothes we wear or the handbag we accessorize with. It is about our obedience to God and how we show that obedience through the ways we interact with and love other people. Running Jordana Paige has given me a platform to do more than sell handbags.

When I started the company I was able to make donations to charities based on a small percentage of sales. Over the years, I’ve recognized opportunities to donate school bags to foster kids, handbags to women’s shelters for job interviews and hold huge flash sales, donating all the revenue to non-profits. I’m always on alert for the next opportunity God will present me with to serve. Sometimes I don’t realize the opportunity I was led into until I’m immersed in it.

3) Does your faith ever clash with your need to make money and grow your company?

Absolutely! It has from the very beginning. I observe Saturday as the Sabbath. This means I don’t work from sundown Friday to sundown Saturday, nor do I have people work for me (Gen. 20:8-11). Many tradeshows I would like to exhibit at are on the weekend. One show has allowed me to close my booth on Saturday and still exhibit on the other days, but many won’t allow me at the show if I close my booth. It’s frustrating because I don’t ask for a discounted price and even suggest they tuck me back in a corner, but they don’t budge.

I could sit and think, “look at all the sales I’ve missed out on,” but I sincerely believe God has blessed my business because I’ve made the choice to not exhibit. When people ask me why I’m not at a show or closed my booth on a Saturday, I love that it’s my opportunity to share my faith by my example.

It’s also pushed me to think creatively in other, non-traditional ways that I can reach my customers. Some of those ideas have flopped and some have brought more business than a tradeshow could.

Jordana Paige on Downtown Demure

4) How do you balance running a business with your spiritual/personal life?

This is a daily challenge. There’s always work to be done. A small business owner is never off duty. Placing my relationship with God, family and friends above my business is essential to staying balanced.

One aspect of being a business owner is that I’m so grateful for is the autonomy it gives me with my schedule and where I choose to invest my time. This doesn’t mean I drop everything to go shopping with a girlfriend. It means that when a loved one needs me, I can make the decision to delay getting orders out by a day so I can give my friend the support she needs. It helps me stay focused on what is really important.

Staying convicted in my beliefs also keeps me balanced. It’s so easy to get wrapped up in making the next sale, creating a desirable image to get people to buy and generating engagement on social media. It’s an empty pursuit that I can easily sink into. It takes prayer, study and worship to make sure these aren’t the things I’m pursuing.

5) Did you have any doubts before starting a company? How did your faith help you overcome those doubts?

When I started the company I was an 18-year old determined and eager to get her business going. I had big goals and good dose of naiveté. I think this mindset came from growing up in a home where building confidence was nurtured and talents recognized. I was taught that God gives everyone talents and we are all capable of doing great things. We shouldn’t let those talents be wasted, rather develop them to their fullest potential.

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6) Do you have any general advice for creative female entrepreneurs looking to start a business?

I always encourage women to start a business if that is what they want to do, but I like to give a glimpse of reality so their outlook isn’t too rose-colored. Growing a business takes time, perseverance and dedication.  Day and night, it will be everything you think about and everything you do. Even after putting your heart into it and endless hours, you’ll still not have much to show of the business you’re trying to create. It’s a humbling place to be.

Keep your focus on God through it all. In the highs when business is booming, give God the glory. In those difficult times when nothing is going right, lean on Him and trust that He is taking care of you. I guarantee that both of these situations will happen. Remember that your character is being developed in both situations. Make the conscious decision for that development to be one that is pleasing to God.

Thank you for checking out the latest installment of Fearless Faithful Female. Be sure to check back next Tuesday for another inspiring feature, and let me know what you thought of today’s interview in the comments below!

If you’re intersted in a handbag featured in this post, use code DD815 on Jordanapaige.com to get 15% off your purchase.

Linking up with: Titus 2 Tuesdays // Word Filled Wednesdays // Wise Woman Linkup // Testimony Tuesday // Faith-Filled Friday

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The Comments

  • Avatar
    Elizabeth
    06/16

    I love how she uses her business as an opportunity to help charities on occasion. What a great platform 🙂

    • Elizabeth
      Elizabeth
      > Elizabeth
      06/17

      Agreed! She certainly encouraged me to be more generous with my own funds and time. Thanks for reading, my dear!

  • Avatar
    Rachel
    06/17

    I love that I was neighbors with you at women to women. This site is beautiful and what a great feature!! I’ll be back for sure 🙂
    Rachel recently posted…Pruning Before Beautiful GrowthMy Profile

    • Elizabeth
      Elizabeth
      > Rachel
      06/17

      Thank you so much for those sweet words, Rachel! I’m glad you stumbled upon my little space, and I hope you’ll visit again soon!

  • Avatar
    Kirby
    06/17

    I’m loving this series! The last few months I’ve been floundering with my tiny business, and I’m not really sure what I want it to be or where I want to go with it, so these posts have been a great motivation. It’s encouraging to see the confidence these women have (something I need to grow in). Thanks for the series!

    • Elizabeth
      Elizabeth
      > Kirby
      06/17

      Hi Kirby! I’m so glad this series has been helpful for you. I see great potential for your business, as you are a talented graphic designer and one the sweetest people I know. I hope you’ll continue to develop it! You can always let me know if you need some help promoting it. 🙂

  • Avatar
    Jill
    06/18

    I really enjoyed reading this and learning how her faith has driven her business! Very inspirational!

    Jill
    Doused In Pink
    Jill recently posted…Denim Shirtdress for SummerMy Profile

    • Elizabeth
      Elizabeth
      > Jill
      06/18

      Agreed! Jordana is an inspiration. Thank you so much for reading, Jill!

  • Avatar
    Holly Barrett
    06/18

    Lovely post!! I adore handbags. Thanks for linking up to Testimony Tuesday. Your blog is beautiful and I look forward to exploring some more!
    Holly Barrett recently posted…What’s the most important question you would ask?My Profile

    • Elizabeth
      Elizabeth
      > Holly Barrett
      06/18

      Thank you for stopping by and leaving such a sweet comment, Holly! I just learned of your link-up yesterday, and I’m so glad I joined. I will be joining you in future weeks.

  • Avatar
    lanae bond
    06/18

    I love the interviews you do. It is inspiring to hear about different women who own a business and believe in God! I think it is great how Jordana gives back to people. Giving is one of the attributes of a successful person especially a Christian person.
    lanae bond recently posted…Summer Wardrobe Staple: “Basic” Tee ShirtMy Profile

    • Elizabeth
      Elizabeth
      > lanae bond
      06/18

      Agreed! Giving willingly is an admirable and necessary action for all, especially Christians. Thank you for reading, Lanae!

  • Avatar
    Taylor
    06/20

    I love this! Thank you so much! I am trying to grow my blog into my full-time job and this is super important to keep in the fore front of my mind.

    • Elizabeth
      Elizabeth
      > Taylor
      06/20

      So glad Joanna’s advice was helpful for you! Blogging full-time is a hustle, but it’s absolutely doable (and fulfilling). Thanks so much for reading, Taylor!